Cannabis Tourism
As more states and countries legalize recreational marijuana, a new niche in the travel industry is emerging: cannabis tourism
Diverse cannabis experiences for every traveler
Cannabis tourism offers an array of experiences that cater to diverse interests.
It’s not just about consumption; it’s about education, wellness and unique cultural immersion.
The cannabis tourism industry continues to expand rapidly as legalization spreads and consumer interest rises. According to industry analysis, the cannabis tourism market grew by 20% between 2022 and 2024 and is projected to reach $23.73 billion by 2030, highlighting strong national demand for cannabis‑friendly travel experiences. Across the northern and New England regions, travelers increasingly seek educational farm tours and dispensary‑led experiences, supported by progressive policies in states like Maine and Massachusetts. Meanwhile, Midwestern states—each building their event calendars and cannabis‑friendly lounges—are seeing steady growth as more visitors pursue culture‑based cannabis activities throughout cities like Chicago and Minneapolis.
In the western and Pacific Northwest regions, cannabis tourism thrives due to long‑established markets and robust cultural acceptance. Portland, for example, offers party buses, boutique shopping, and 420‑friendly accommodations, attracting travelers seeking immersive cannabis experiences. Likewise, states along the West Coast benefit from mature retail infrastructure, allowing tourists to blend gastronomy, wellness retreats, and luxury cannabis offerings into their itineraries. Additionally, the Southwest continues to gain traction as events and festivals grow in cities like Las Vegas and Phoenix, where cannabis culture merges with entertainment and hospitality.
Furthermore, the South and Southeast are emerging as new interest zones as medical markets develop and cannabis‑related events increase. Although these regions remain more regulated, cannabis‑curious travelers visit for educational conferences, community festivals, and early‑stage tourism experiences tied to expanding state programs. As a result, each U.S. region contributes uniquely to the national cannabis tourism landscape, shaping a diverse ecosystem that blends culture, policy, travel, and consumer demand. With continued legalization and evolving tourism experiences, the industry is positioned for stronger nationwide growth in the coming years.
Think:
Farm-to-table cannabis experiences:
Canna-friendly accommodations:
- Boutique bud and breakfasts
- Luxury resorts (some with dedicated consumption lounges)
- Cannabis concierge services
Wellness and retreats:
Themed tours and excursions:
- Guided city tours highlighting cannabis history and culture
- Pairing experiences that combine specific cannabis strains with art walks, nature hikes, wine, or culinary adventures
Cannabis events and festivals:
- Such large-scale gatherings combine music, food, art and cannabis culture